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Thursday, October 12 • 9:00am - 11:50am
The Library Image and YOU: What’s Happening in Marketing and Outreach

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A special three hour Marketing & PR session! Part 1: Could your library’s public spaces do with a makeover? This session includes step-by-step instructions for conducting an image audit as well as suggestions on how to address things found confusing in the library’s public area signage. The emphasis will be on practical approaches and inexpensive, if not free, ways to improve your library’s image and to develop a type of brand recognition for an individual library. Also addressed will be issues of customer service and positive messages as key factors in the minds of others when they envision the library.  Part 2: What strategies and techniques can be used to create a successful outreach program to diverse populations.  Part 3: Join a rollicking exchange of ideas to make to “Make It Happen” in your library!

Thursday October 12, 2017 9:00am - 11:50am EDT
Carolina A-C